CCG: Results for MIT

The MIT Case Study
One of our clients is MIT. They asked us to manage their PPC campaign. Staying at the same ad spend level, we took MIT from 52 clicks-per-day to over 17,500 clicks-per-day and dropped the cost-per-click from $0.70 to $0.07.

Free download. PDF, 125 KB. Rightclick the link and select "Save Link As..."

CCG: October Results

By optimizing PPC, the ad spend either stays the same or drops, yet the number of leads increases. Some of our clients cut their advertising by half and got four times more sales. This doesn't happen in any other form of advertising.

Client #1

In July/August, we changed the Adwords strategy for a client. This chart shows three different numbers.
Red Line: Cost per Month (CPM). He was paying $400/month and it fell to $100/month.
Blue Line: Cost per Click (CPC). How much the client pays for each click. His CPC fell from 45 cents to 15 cents. He gets more clicks but pays less for them.
Green Line: Click-Thru-Rate (CTR). This shows the percentage of people who clicked on an ad (how effective the ad is). It doubled from 4% to 8%.
Summary: The client pays four times less per month, yet he doubled the results of his ads.

Client #2

Here's another client's results.

Red Line: Cost per Click (CPC). For this client, his CPC fell from $1.60 (avg) to 40 cents. Yet his ad's ranking remained the same (in the top three).
Blue Line: The number of clicks per month. It rose from 500 clicks/month to 1,750 clicks/month (more than tripled).
Summary: The client pays four times less and gets three times more clicks. Note that the chart shows the average result for all of his Adwords. We are using over 2,500 keywords in this campaign. A number of AdGroup clusters are performing far above the average; some get 20%, others get a 40% response rate.

Perhaps we can do the same for your company. Contact us.