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Search Engine Marketing
How to Develop a Performance-Based Marketing Program
Leverage today’s Internet marketing to reach customers, increase sales, and
establish performance-based marketing in your organization.
Search Engine Marketing explains how to use Web analytics,
key performance indicators (KPIs), search engine optimization
(SEO), and search marketing—the critical tools for success.
It also covers multichannel marketing, which uses radio, TV,
and print to broadcast your message.
The book includes revealing interviews with industry experts
as well as tips on vendor selection. Implement an effective,
integrated marketing program for your business with help from
this definitive guide.
Visit the book's website at Insider-SEM.com
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Insider SEO & PPC
How to get your website to the top of the search engines
We build and manage lead gen strategies for clients, using SEO, PPC, CRM, and analytics to get them more leads and sales. Our book has dozens of notes and tips, 26 case studies (to name a few: banking, consulting, health services, telecommunications, food & beverages, consumer products, real estate, manufacturing, building and construction, and law), and interviews with top people in the industry at Google, Microsoft, Clicktracks, and other agencies. The book is for people who manage ecommerce or sales for websites.
"Insider SEO & PPC is a quick read with a checklist style that hits the key points for search marketing success. It's loaded with short case studies that bring best practices in search engine marketing to life." Mike Moran, co-author of Search Engine Marketing, by IBM Press.
Insider SEO & PPC by Andreas Ramos & Stephanie Cota. May, 2006. 254 pages, 26 case studies, 4 interviews, 34 illustrations, 12 tables, and index. Jain Publishing, USA. Available at Amazon, Borders, and so on.
Visit the book's website at Insider-SEO.com
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